Treatment for music video

Treatment for Music Video

Nadine: On a Mission

Concept

The narrative behind my music video illustrates the story of Nadine, the main character, in search of her romantic lover throughout the day, as she walks through the streets of Brixton. She constantly comes across him throughout the video but is unaware that he is the guy she is looking for. As it gets later on into the day, Nadine and male character eventually meet and embark on a short journey together through the same journey they came across each other previously. The video will be shot in a way in which that allows for the audience to watch the video as Nadine is experiencing it. The tempo of the song is very fast and upbeat. I will represent the pace of the song using jump shots when changing to a different scene s which will be short and fast moving. In the parts of the song where there are no lyrics, just a fast pace instrumental playing, I will include shots of architecture and natural things that are going on in the locations the video is set in. My music video also consists of conceptual typologies.

Lyrics

The narrative of the video opposes to the original meaning to the lyrics of the song whilst some parts of the video are in synchrony with the lyrics. The lyrics to the song are about a females experience in a night club but in my music video, I have managed to manipulate the lyrics to fit a completely different, love story narrative. Some of the most frequently repeated lyrics in the song include “keep up with me as I lose control” which suggests that the female in the song is refereeing to the male in the song to keep up with her on the dance floor as they dance but In my music video, these lyrics refer to Nadine indirectly speaking to the male character, telling him to keep up with her so she eventually meets him and finds out who he is before she loses ‘control’ and gives up. The lyrics ‘when we erupt into the room’ will be Nadine and the male character bumping into each other in a shop causing Nadine to drop her shopping on to the floor but Nadine does not see the Male characters face, neither will the audience. “But he doesn’t he blocks my way, I try to push past” these lyrics will be in synchrony to the narrative of the video. Nadine will be shot in the Market in Brixton, trying to push past people as the male character repeatedly blocks her way. 

Representation of Gender

My music subverts from the female representations of music videos. Laura Mulvey suggested that the purpose of females in music videos is to be passive and objectified for a male gaze. The presences of women in music videos only serve the purpose of display rather than for a narrative functions. In my music video, the female has not been sexualised through her image and she serves the purpose of the narrative rather than just an object for the male gaze.

Locations

The video will be shot in Brixton SW9, using different locations within the Brixton such as the market and Brixton station. The skate park in Stockwell will also be used to film sections of the music video. Both main locations are ideal as they are strong, reliable representations of south London whilst portraying an urban, rural, underground atmosphere and theme which is what I want to achieve in my music video.