Conventions of Music Webiste

Music websites are usually easy to use, very basic and logical. There isn’t much information on the home page, just picture, name of the artist and previews of other images and information that are on other pages on the webiste. There is usually a grid system  which is used to separate sections of the website and presents the information in small, easy to access segments. Many sites provide an image or small audio content such as a music player with tracks to listen to. Music websites are used as a promotional tool therefore, the site should not be to jam packed with information because this could give  to much away, permitting the audience from going to check out the actual products. Using websites is a way to capture the audience attention to get them to view the actual product. However, very few artists have music websites. Mainstream artists such as Beyoncé, Rihanna, Jay Z and Kanye West use social sites such as twitter, Facebook and Instagram to promote their upcoming products such as new albums, music videos. Social media sites are more popular and frequently use than music websites therefore, artist manage to reach out to a mass audience fast and effectively. 

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This is the home page of Beyoncé official music website. Her webiste conforms to the codes and conventions of music websites as it is simple, includes a image of her which takes up majority of the screen. It has her name across the top in a font that is associated with her because this is the font she uses across her labels, products and on album covers. The home page only includes likes to other pages within the website and Facebook, twitter and Instagram logos which enables users visiting the site to have accesses to social media sites that promote and advertise Beyoncé's products. By including hyperlinks to social media sites which are very popular and are used by a very wide population, Beyoncé manages to reach out to a wider audience who may not access her webiste. Beyoncé not only uses her webiste to promote her music, she also uses it to provide information about tours she will be doing and as an advertising tool for her other products such as her fragrance. Her website also allows her audience to feel like they have a more intimate relationship with Beyoncé as it includes personal, non related pictures of her professional life, a blog and charity work that Beyoncé does.