Exploring fonts

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The title of my album is ‘Underground’ so using a website that provides copyright fonts, I explored the fonts to find one that I thought was most appropriate to suit to the theme the genre of the song. The genre of the song is underground/house so I wanted the font to have a rural, urban, handwriting look to it.

 

This is the final font that I decided to use for the title of my  album cover. The font I chose I found, I think is most appropriate because I feel that it best represents and demonstrates the look I am going for. This font will be consistent through out the digipak.

Analysis of Music Video

Robbie Williams-
Candy

Dyer – Utopian Pleasures

Dyers utopian pleasure theory is the idea that entertainment such as music videos provides escapism, providing the ‘ideal ‘ life and expresses the life could be lived and organised. Candy music video demonstrates an utopian world within the real, chaotic world. The female character is living the utopian world because the male character, the star, experiences the disturbances and inconvenience that occur in day-to-day life such as coming across two people conversing in the middle of a path way, walking into puddles or running into things such as lamp posts. A life where a person did not have to experience these would be the ideal world. By doing this, the audience gains gratification by not only watching the ‘perfect’ world, but by watching the perfect world directly against the real world. It also highlights other circumstances that a person would consider as minor and therefore does not realise that there is a utopian version of the situation.

 

Laura Mulvey – The Male Gaze

The male gaze is the concept of how the audience views the people presented. For females, it can be thought of in two ways including

•How men look at women

•How women look at themselves

Mulvey stated that in music videos, the audience is put into the perspective of a man therefore, females in music are sexualised and objectified. The Candy music video supports the concept of the male gaze as through out the video, the female character is repeatedly sexualised and objectified. The female is sexualised when the camera focuses on the curves of the female as she walks. This conforms to the stereotypical expectations of what males focus on when looking at a women. When the female eats the ice lolly, the pase of the close up shot, focusing on the motion and movement she makes as she puts the ice lolly in her mouth is slowed down dramatically which directly draws the audience attention to the motion of her mouth which, again, sexualises the female.

 

 

 

Conventions of Music Webiste

Music websites are usually easy to use, very basic and logical. There isn’t much information on the home page, just picture, name of the artist and previews of other images and information that are on other pages on the webiste. There is usually a grid system  which is used to separate sections of the website and presents the information in small, easy to access segments. Many sites provide an image or small audio content such as a music player with tracks to listen to. Music websites are used as a promotional tool therefore, the site should not be to jam packed with information because this could give  to much away, permitting the audience from going to check out the actual products. Using websites is a way to capture the audience attention to get them to view the actual product. However, very few artists have music websites. Mainstream artists such as Beyoncé, Rihanna, Jay Z and Kanye West use social sites such as twitter, Facebook and Instagram to promote their upcoming products such as new albums, music videos. Social media sites are more popular and frequently use than music websites therefore, artist manage to reach out to a mass audience fast and effectively. 

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This is the home page of Beyoncé official music website. Her webiste conforms to the codes and conventions of music websites as it is simple, includes a image of her which takes up majority of the screen. It has her name across the top in a font that is associated with her because this is the font she uses across her labels, products and on album covers. The home page only includes likes to other pages within the website and Facebook, twitter and Instagram logos which enables users visiting the site to have accesses to social media sites that promote and advertise Beyoncé's products. By including hyperlinks to social media sites which are very popular and are used by a very wide population, Beyoncé manages to reach out to a wider audience who may not access her webiste. Beyoncé not only uses her webiste to promote her music, she also uses it to provide information about tours she will be doing and as an advertising tool for her other products such as her fragrance. Her website also allows her audience to feel like they have a more intimate relationship with Beyoncé as it includes personal, non related pictures of her professional life, a blog and charity work that Beyoncé does.
 

 

Treatment for music video

Treatment for Music Video

Nadine: On a Mission

Concept

The narrative behind my music video illustrates the story of Nadine, the main character, in search of her romantic lover throughout the day, as she walks through the streets of Brixton. She constantly comes across him throughout the video but is unaware that he is the guy she is looking for. As it gets later on into the day, Nadine and male character eventually meet and embark on a short journey together through the same journey they came across each other previously. The video will be shot in a way in which that allows for the audience to watch the video as Nadine is experiencing it. The tempo of the song is very fast and upbeat. I will represent the pace of the song using jump shots when changing to a different scene s which will be short and fast moving. In the parts of the song where there are no lyrics, just a fast pace instrumental playing, I will include shots of architecture and natural things that are going on in the locations the video is set in. My music video also consists of conceptual typologies.

Lyrics

The narrative of the video opposes to the original meaning to the lyrics of the song whilst some parts of the video are in synchrony with the lyrics. The lyrics to the song are about a females experience in a night club but in my music video, I have managed to manipulate the lyrics to fit a completely different, love story narrative. Some of the most frequently repeated lyrics in the song include “keep up with me as I lose control” which suggests that the female in the song is refereeing to the male in the song to keep up with her on the dance floor as they dance but In my music video, these lyrics refer to Nadine indirectly speaking to the male character, telling him to keep up with her so she eventually meets him and finds out who he is before she loses ‘control’ and gives up. The lyrics ‘when we erupt into the room’ will be Nadine and the male character bumping into each other in a shop causing Nadine to drop her shopping on to the floor but Nadine does not see the Male characters face, neither will the audience. “But he doesn’t he blocks my way, I try to push past” these lyrics will be in synchrony to the narrative of the video. Nadine will be shot in the Market in Brixton, trying to push past people as the male character repeatedly blocks her way. 

Representation of Gender

My music subverts from the female representations of music videos. Laura Mulvey suggested that the purpose of females in music videos is to be passive and objectified for a male gaze. The presences of women in music videos only serve the purpose of display rather than for a narrative functions. In my music video, the female has not been sexualised through her image and she serves the purpose of the narrative rather than just an object for the male gaze.

Locations

The video will be shot in Brixton SW9, using different locations within the Brixton such as the market and Brixton station. The skate park in Stockwell will also be used to film sections of the music video. Both main locations are ideal as they are strong, reliable representations of south London whilst portraying an urban, rural, underground atmosphere and theme which is what I want to achieve in my music video.

Planning - Shooting Script

Shooting script including the shot types going to be used to shoot each scene, a brief description of what will occur in each scene, the equipment that will be used to shot each scene and the location that the scene will be shot in.

Click on images to enlarge.

Locations

Images of the main locations that my music video will be shot in. The busy roads of Brixton SW9 is the ideal location for me to film in because I want my music video to portay an urban, rural, undeground feel to it and I feel that using this location would be highly appropriate as it represents an urban and rural but modern feel to my music video. The other main location that will be used in my music video is the Skate park in Stockwell which will also portray an urban, rural setting.

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Permission/Health & saftey

I have taken into consideration that some of the locations that I intend to film in, would require me to gain permission before doing so. One of the locations I want to film in is the Brixton train station so i emailed the film office for TFL, asking for permission to do so. As a student, most locations would allow for me to film there but in other loactions, I would still require locations.
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Music Videos Conventions

Moodboard of influences via Pintrest

http://www.pinterest.com/gmvuemba/settingslocations/

Analysis of Exsiting Product - Music Video

Moodboard via Pintrest

A moodboard of settings and loctions that are relevant or similar to one that I intened to film in.
http://www.pinterest.com/gmvuemba/settingslocations/

Actor Profile

Analysis of Questionnaire

I gathered up the data from the music questionnaire I handed out and put the information that I thought would be most useful and helpful to me. This pie chart shows that youtube is the most popular way in which my target audience listen to music. Results show that youtube is the most popular and commom way in which my target audience consume music therefor, creating a music video that I could then publish on to youtube would recieve views as it is the most common way music is consumed according to the data collected from my research.

 

The genre of music prefered by my target audience are RnB, Pop and house. It would be appropriate for me to create a music video to a RnB or Pop genre because they are the generes most prefered by my target audience. I would then be confident that my music video would get viewed and listend to.

Results obtained from this information shows that having a narrative based music video is something that appeals to the audience. This rensures me to continue with my original plans to have a narrative in my music video because I know that my traget audience do prefer having a narrative in the video so there is a higher opportunity for my music to appeal to my target audience and get views.

Music Questionnaire

This is the music questonnaire that I carried out to collect  information on what basic expectations the audience expect or prefere about music videos and music in geenral. This information will help me to include appaoritate things that will help my music video appeal to my target audience.

Music Questionnaire

1)      What is your gender (Circle appropriate)

Male           Female

2)      What is your age group (Circle appropriate)

13-15           16-18        19-21   21+

3)      How do you listen to music? (Circle appropriate)

Radio         Ipod       CD            Youtube        Mobile      Other

If you selected other, please specify

……………………………………………………………………..

 

4)      What genre of music do you prefer (Circle appropriate)

RnB     Hip-Hop     Grime      Underground     House      Reggae   Classical     Rock     Pop

5)      Do you purchase music? (Circle appropriate)

Yes                No

6)      If you circled yes for previous question, how do you purchase music?

iTunes       Online           CD          Other

7)      How important do you think music videos are important to the song?

Very Important        Semi Important        Not Important

8)      Do you prefer music videos that are illustrative or not illustrative? (Circle appropriate)

Yes             No

9)      Would you rather a music video that tells a narrative or not? (Circle appropriate)

Yes         No

Digipak Resaearh & Analysis of Exsiting Product

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Planning - Pitch

Pitch

A collection of ideas of the settings/locations, genere of song, actors we intend to you, the digipak for the song and any other ideas we want to includ in our music video or digipak.

Planning - Minuet Notes

Minuet Notes

Genre of Song

• Underground/ house music

Song Title & Artist

• Kyla - Do You Mind

This song is not very mainstream, but is still a well known, contemporary song. Plan on having the visuals in the music video be in harmony with the song lyrics. The artist is not a star image or currently in the publics eyes.

Locations/Settings

• West End
• 02 Arena
• Clubs in Central London (with permission)
• Party/club scenes - using lights and torches to create the atmosphere
• Urban/young

 Intend on including shots in the day and night time using a variety of city scopes and road shots. 

Lead female singer and lead male in the video will be friends as well as other extras we include in the video to help create the party/club settings.

Prefered Music video

Ciara - Like a Boy

 

This is one of my most prefered music videos and my most prefered music video from this artist because of the exciting, continueous dance routines. I like the black and white theme to the video and how the visuals in the song reinforce the lyrics.



Summary of theorist

Analysis of Music Video

A2 music video ciara body party from gildapsy

About me

My name is Gilda. I study media because I am intrigued by the influence media platforms have on our society. I myself , am a big consumer of a variety of media sources & heavenly rely on media. Social media sites such as twitter, Youtube, Instagram, keek & Facebook are all media sites I consume using one platform , my iPhone. I have always wanted to study media because I wanted to be educated on what happens behind the scenes, why & how is it that media products such as music videos have such an impact & influence in our daily lives. 

I hope you enjoy my blog & are attracted to my posts.